The Product

The whole money side of your business, in one place.

Deals, commissions, income, expenses, receipts, mileage, and reports — connected, so every dollar traces back to the deal that produced it.

Deals & Commissions

Every deal, from pipeline to profit.

The pipeline is the source of truth. Track listings, buyers, and rentals through four stages — with volume and net commission visible at every one.

Opportunity, Active, Pending, and Closed — count, volume, and net commission per stage Broker splits, transaction fees, and E&O calculated automatically per deal Deal expenses attached to the deal they belong to Printable per-deal PDF summaries for your records
The Deal Record

One record holds the whole story.

Contract price, commission, splits, fees, dates, and every deal expense live on the deal itself — ending at the number that matters: what the deal actually produced.

Client, property type, list and contract price, MLS #, and key dates Gross commission to net commission to profit — the full arithmetic, per deal Planning allocations set aside tax, cash, and retirement reserves from each deal's profit Days on market and over-list tracking on closed deals
Income

Every income source, sorted the way agents earn.

Listing, buyer, and rental commissions. Referral fees. Interest and other income. Categories that already match your business — not a generic chart of accounts.

Commission income split by listing, buyer, and rental Referral fees and other income tracked separately Year-over-year comparison, monthly or quarterly Manage your own categories and subcategories
Expenses

Know what it cost to earn every commission.

Every business expense categorized with agent-specific subcategories — photography, staging, lead generation, open houses, MLS dues — so nothing deductible slips through.

Agent categories and subcategories, ready on day one Transactions flow in from your bank and get categorized by your rules Top-category and top-transaction views show where the money goes
Receipts

Save it now. Match it later.

Snap a receipt from any device the moment you get it. When the charge lands in your bank feed, Lulu Ledger suggests the match — one tap attaches the receipt to the transaction, and the transaction to the deal.

Capture from any device — JPG, PNG, WebP, or PDF up to 10 MB Automatic match suggestions against your synced transactions Receipts linked to the deals that caused them
Mileage

Every business mile, tracked.

Showings, inspections, listing appointments, closings — log the trip with its purpose, and Lulu Ledger applies the current IRS rate to show the deduction you're earning as you drive.

Log trips with date, route, and purpose — business or personal The IRS deduction rate applied automatically Monthly, quarterly, and year-end mileage reports, print-ready
Reports & Insights

Hand your CPA a clean report — not a mess.

A real P&L with agent categories, performance views that compare this year to last, and plain-language insights about where the business is heading. Print, PDF, or CSV — in seconds.

Gross Income
$80,577
↑ Up 36.5% from 2025
Net Income
$52,000
↑ Up 81.0% from 2025
Profit Margin
64.5%
↑ Up from 48.7% in 2025
Business summary: Revenue grew and operating efficiency improved — expenses rose more slowly than income. Sustain this trajectory by continuing to grow revenue and keeping expense growth disciplined.

Plus an Insights view with your production goal, seller/buyer/rental mix, commission retention, and an estimated-taxes planning toggle — so you think past gross commission.

See it all connected — with your numbers.

Full product, free for 14 days. Set up in about 10 minutes.

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